tide-protocol-logo

Tide

Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

tide-protocol-logo

Tide

Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

tide-protocol-logo

Tide

Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

tide-protocol-logo

Tide

Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

Operator

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

How Tide 2X PQLs with a Rebranding, Product-Led Growth, and Founder-Led Sales

tide-protocol-logo

Tide

tide-protocol-cover
Founded

2022, Milan 🇮🇹

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Tide Protocol is a Web3 marketing platform empowering DeFi projects with an analytics and marketing suite to track user engagement and manage dynamic NFT campaigns. With backing from investors like NEURONE and Outlier Ventures, Tide helps Web3 DeFi projects grow their communities and track user interactions. Their platform offers innovative solutions to prevent bots, foster user engagement, and drive sustainable growth. By providing integrated analytics and anti-sybil mechanisms, Tide stands out as a key player in the Web3 marketing landscape. When their team approached me back in 2022, they were looking for a founding marketer to help them re-package their messaging and brand amidst a hyper-competitive Web3 marketing analytics market and scale customer acquisition ahead of a new fundraising round.

Scope

As a founding marketer, I collaborated with the founding team to: • Run an in-depth analysis of 10+ competitors in the Web3 quest and analytics industry • Develop a product marketing strategy with value proposition messaging and positioning • Devise a Go-To-Market strategy encompassing content, founder-led sales, and PLG • Hire a designer to revamp Tide's visual identity and marketing site • Develop a content strategy for X's AMAs and short-form content • Optimize the PLG UX/UI to identify handraisers and route them to sales • Revamp the sales team's goals, processes, and enablement assets to convert more leads

Vincenzo Manzon
Co-Founder

I had the pleasure of working with Matteo throughout this year, during which he served as our Consultant in defining the product marketing and the go-to-market strategy for our web3 performance marketing B2B SaaS. Matteo's impressive knowledge of the web3 marketing industry was immediately noticeable, and the impact of his work on our business was significant. Within just two months, we were able to exponentially increase the number of our clients, elevate our brand, and gain a much better understanding of messaging and positioning within our market niche. Matteo's professionalism and experience make him an invaluable addition to any team seeking to improve the quality of their marketing initiatives. He is also a person of high moral character and an absolute pleasure to work with.

Tools used
customer-io
figma
x

Impact

These initiatives laid a solid foundation for market penetration and growth, yielding impactful results: • 2X product-qualified leads entering the funnel, cementing deal flow and conversions • Enhanced competitive positioning against other players, boosting team confidence in sales This momentum was crucial for securing a bridge fundraise in Q4 2023, an impressive feat during a deep bear market in Web3.

tide-protocol-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom