cloudnc-logo

CloudNC

Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

cloudnc-logo

CloudNC

Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

cloudnc-logo

CloudNC

Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

cloudnc-logo

CloudNC

Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Series B

Company stage

Series B

Team size

201-500

Engagement

201-500

Collaboration

201-500

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Series B

Company stage

Series B

Team size

201-500

Engagement

201-500

Collaboration

201-500

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Series B

Company stage

Series B

Team size

201-500

Engagement

201-500

Collaboration

201-500

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

Fractional

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

How CloudNC Scaled from $0 to $250k ARR in 3 Months with AI-Powered Lead Gen

cloudnc-logo

CloudNC

cloudnc-cover
Founded

2015, London 🇬🇧

Company type

B2B SaaS

Industry

Manufacturing

Company stage

Series B

Team size

201-500

Engagement

Fractional

Collaboration

6-12 months

Overview

CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.

Scope

During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.

theo-saville-cloudnc
Theo Saville
Founder & CEO, CloudNC

Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.

Impact

My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000 in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created

Tools used
swell-ai
byword-ai
webflow
figma
hubspot
clay

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️