akiflow-logo

Akiflow

Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

akiflow-logo

Akiflow

Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

akiflow-logo

Akiflow

Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

akiflow-logo

Akiflow

Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

Operator

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

How Akiflow Grew Activation and Retention with Lifecycle Marketing and a Website Revamp

akiflow-logo

Akiflow

akiflow-cover
Founded

2019, Delaware πŸ‡ΊπŸ‡Έ

Company type

Consumer

Industry

Productivity

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Akiflow is a productivity platform designed to streamline task and calendar management through an AI-powered productivity assistant and features like time blocking, universal inbox, and seamless integration with popular task and calendar tools. Backed by Y Combinator and counting a small yet mighty team of 15+, Akiflow serves busy founders and tech professionals by enhancing workflow efficiency and reducing time spent on task coordination. Its robust API and thoughtfully crafted interface make task planning and calendar management simple and effective, helping over 10,000+ of its users build productive habits, and making Akiflow stand out compared to other players like Motion, Vimcal, and Amie. When their Founder & CEO approached me, they had just passed $1M in ARR and wanted to invest in increasing retention as well as re-designing their website ahead of a Series A funding round.

Scope

During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: β€’ Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement β€’ Defined key qualitative user states across retention and activation β€” habit moment, aha moment, set up, and signup moments β€’ Devised an analytics strategy to track these user states as measurable events like cohort analyses β€’ Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation β€’ Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows β€’ Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle β€” acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: β€’ Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis β€’ Conduct an in-depth web design references research from other industry players β€’ Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam β€” home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages β€’ Wrote copy for 29 landing pages in just 2 weeks assisted by AI

francesco-tai-bernardelli-akiflow
Francesco Tai Bernardelli
Head of Marketing, Akiflow

I had the pleasure of working with Matteo, and he consistently impressed me with his expertise, unwavering work ethic, and dedication. Matteo's extensive skill set in product and marketing made him highly effective in identifying obstacles and implementing solutions. He brings to the table solid references, deep industry knowledge, and practical solutions. No fluff, just results. Matteo stays updated on the latest trends and tools, ensuring that his strategies are always current and effective. Everything was seamless and highly professional.

Impact

My efforts helped Akiflow on several product and marketing fronts: β€’ Broken down silos between marketing and product, who now operate more closely with weekly cross-functional meeting analyzing retention and activation cohorts β€’ Lifted reactivation of users and activation thanks to the lifecycle marketing campaigns and the UX/UI enhancements, contributing significantly to overall product retention and growth β€’ Set up a stronger brand foundation to stand out in a crowded productivity and collaboration market, and help them confidently gear up for a Series A

Tools used
figma
customer.io
akiflow-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚑️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚑️

Β© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚑️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚑️