cello-logo

Cello

Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

cello-logo

Cello

Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

cello-logo

Cello

Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

cello-logo

Cello

Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

Seed

Company stage

Seed

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

Operator

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day

cello-logo

Cello

cello-cover
Website
Founded

2022, Munich 🇩🇪

Company type

B2B SaaS

Industry

MarTech

Company stage

Seed

Team size

11-50

Engagement

Operator

Collaboration

3-6 months

Overview

Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.

Scope

I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook

stefan-bader-cello
Stefan Bader
Co-Founder & CEO, Cello

Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.

Impact

These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community

Tools used
figma
linkedin
open-ai-chat-gpt
byword-ai
cello-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️