Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
Seed
Company stage
Seed
Team size
11-50
Engagement
11-50
Collaboration
11-50
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
Seed
Company stage
Seed
Team size
11-50
Engagement
11-50
Collaboration
11-50
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
Seed
Company stage
Seed
Team size
11-50
Engagement
11-50
Collaboration
11-50
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
Operator
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
How Cello Generated 33% Demos with Content and Launched as #1 Product of the Day
Cello
Website
Founded
2022, Munich 🇩🇪
Company type
B2B SaaS
Industry
MarTech
Company stage
Seed
Team size
11-50
Engagement
Operator
Collaboration
3-6 months
Overview
Cello is a seed-stage, user-led growth platform for B2B SaaS companies, helping transform their users into a vital growth channel through automated referral programs that fit natively into your UX and tailored incentives. They raised $3M seed funding from the likes of HV and Notion Capital, and have a team of 50+ strong. Their API-based referral platform integrates seamlessly with CRM and payment tools, automating billing, payouts, and user rewards. Trusted by high-growth companies like Typeform, tl;dv, and thousands more, Cello targets SMBs and mid-market PLG SaaS seeking scalable, efficient acquisition channels to scale word-of-mouth marketing and user engagement. When they approached me, their CEO Stefan was looking for a founding marketer to lead their content creation and brand-building effort on LinkedIn to drive demand generation and pipeline.
Scope
I've collaborated closely with the founder and CEO to: • Develop a content strategy focused on long-form articles and LinkedIn • Revamp LinkedIn profiles for the CEO and company page • Co-author long-form articles with industry experts like Wes Bush, Alex Estner, and Akash Bajwa • Run the LinkedIn content calendar ghostwriting for the founder twice a week • Design LinkedIn cheat sheets, carousels, and more to go with the LinkedIn posts • Implement byword.ai for AI-assisted SEO content creation • Track content impact on demand generation and pipeline • Advise the team on their Product Hunt launch by providing my launch playbook
Stefan Bader
Matteo helped us build a repeatable and scalable B2B content marketing engine across short- and long-form in less than 3 months. Thanks to his efforts, we increased impressions by 157% after just 2 months of joining; generating thousands of engagements, and tens of qualified pipeline conversations for startup and mid-market deals. Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team; and rapidly adapts based on feedback and change of strategies. He's not just great at marketing messaging and copy, but he can also design great B2B content! Highly recommend.
Impact
These efforts significantly enhanced Cello's online presence and demand generation, achieving: • 160% increase in LinkedIn impressions • 30% growth in LinkedIn audience • 33% of self-reported demo hand-raisers generated • Achieved #1 Product of the Day, #1 Product of the Week, cementing their brand in the tech community
Tools used
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Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM
Don't spend more time trying to "drive growth".
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom