SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
Series A
Company stage
Series A
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
Series A
Company stage
Series A
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
Series A
Company stage
Series A
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
Operator
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails
SpotDraft
Website
Founded
2017, Bangalore 🇮🇳
Company type
B2B SaaS
Industry
LegalTech
Company stage
Series A
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Overview
SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.
Scope
To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups
Udit Misra
Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.
Impact
In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.
Tools used
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Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM
Don't spend more time trying to "drive growth".
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom