SpotDraft

SpotDraft

SpotDraft

SpotDraft

SpotDraft

SpotDraft

spotdraft-logo

SpotDraft

Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

spotdraft-logo

SpotDraft

Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

spotdraft-logo

SpotDraft

Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

spotdraft-logo

SpotDraft

Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

Series A

Company stage

Series A

Team size

51-200

Engagement

51-200

Collaboration

51-200

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

Series A

Company stage

Series A

Team size

51-200

Engagement

51-200

Collaboration

51-200

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

Series A

Company stage

Series A

Team size

51-200

Engagement

51-200

Collaboration

51-200

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

Operator

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

How SpotDraft Scaled Traffic 20X and Grew Retention 40% with Programmatic SEO and Lifecycle Emails

spotdraft-logo

SpotDraft

verifai-by-spotdraft-cover
Founded

2017, Bangalore 🇮🇳

Company type

B2B SaaS

Industry

LegalTech

Company stage

Series A

Team size

51-200

Engagement

Operator

Collaboration

6-12 months

Overview

SpotDraft is a Series A startup offering AI-powered contract management solutions designed for legal and business teams. As a rapidly growing startup with 100+ people and $45M of total funding, their legal-tech platform automates contract creation, negotiation, and management, reducing legal bottlenecks and enhancing compliance. SpotDraft platform competes with the likes of DocuSign, Ironclad, and Juro, targeting mid-to-large enterprises aiming to optimize legal operations and minimize manual contract work. Their customers include the likes of Notion, Airbnb, On Deck, VSCO, and more multinational corporations seeking efficient and secure contract management solutions. When their Growth Director approached me, they were looking for a growth operator to launch and grow their latest AI product, VerifAI; a Microsoft Word add-on that automates contract review.

Scope

To support their early launch, I collaborated with the product and growth team to drive the VerifAI acquisition. Key deliverables I've contributed to include: • Optimizing VerifAI's landing page and acquisition funnel • Rebuilding their end-to-end lifecycle marketing email campaigns via customer.io for activation, expansion, trial reminders, and churn • Created 50+ programmatic SEO guides with byword.ai to capture long-tail search intent. Examples include titles such as: "How to {insert keyword}". • Developed LinkedIn thought leadership content series to grow awareness and traffic with their ICP • Amplified the social content and pSEO guides with Meta ads and LinkedIn thought leadership ads to scale traffic and signups

udit-misra-spotdraft
Udit Misra
Growth Director, SpotDraft

Matteo is one of the most energetic, dedicated and thoughtful marketers I've ever worked with. I've worked with him across multiple roles and companies, and he is my first call when I have a project where I need freelance help. His full-stack marketing skills across content, paid and lifecycle, along with his quantitative approach to product growth makes him a one-man army, and a really strong addition to any project.

Impact

In just over 3 months, the VerifAI team achieved remarkable results: • 20x growth in traffic and signups from ads and SEO • 65% activation rate from signups • 41% average open rate and 16% conversion rate for lifecycle emails • 40% stable product retention rate These efforts significantly boosted engagement and conversions for SpotDraft's VerifAI product, driving substantial growth and creating conviction to scale it further.

Tools used
webflow
byword-ai
customer-io
meta
linkedin
amplitude
spotdraft-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Access my personal playbooks and tactics ⚡️