Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
51-200
Engagement
51-200
Collaboration
51-200
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
Operator
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
How Owner Scaled Organic Reach and Cut Sales Cycle with Programmatic Comparison Pages
Owner
Website
Founded
2020, Palo Alto 🇺🇸
Company type
B2B SaaS
Industry
Restaurant Marketing
Company stage
Series B
Team size
51-200
Engagement
Operator
Collaboration
6-12 months
Overview
Owner is a Series B restaurant tech company empowering independent restaurants with tools for online ordering, automated marketing, and commission-free delivery. With $62.2M in total funding from notable investors like Altman Capital, it serves small to mid-sized independent restaurants across the US aiming to embrace the digital age by boosting direct online sales and customer loyalty. Their restaurant marketing platform, used by thousands of independent restaurants across the US, offers SEO, AI-generated websites optimized for conversions, and seamless marketing automation to replace costly third-party delivery apps like UberEats and DoorDash, as well as streamline digital engagement, making them a key competitor to Toast and Square for Restaurants. When their VP of Marketing approached me, they were looking for a founding product marketer to take their messaging, positioning, and sales enablement workstreams from 0 to 1.
Scope
During a 6-month collaboration, I worked directly with the VP of Marketing, Sales Enablement, and Design teams as a fractional Head of Product Marketing. Key deliverables include: • Run a deep competitor analysis of 10+ players like UberEats, DoorDash, and more • Created 12+ comparison hub and landing pages, ranking top #3 on Google • Developed customer case studies landing pages • Revamped multiple landing pages, including reviews and product releases • Wrote and designed restaurant marketing ebooks for lead nurture • Built internal case studies databases for sales enablement purposes • Updated Owner's marketing opt-in plans to enhance compliance • Used AI tools to automatically dub customer case studies in multiple languages • Used AI tools to create video clips for case studies and distribute them on social
David Fallarme
Matteo is the rare breed of consultant that pushes his clients to operate faster. He has such a high tempo of execution that projects get completed way faster than I had imagined, and in many cases, I became the blocker 😅 Matteo can do this because he’s seen so many different kinds of companies. His pattern recognition for how to solve problems is extremely valuable. As a result, Matteo will not only increase the pace of execution on your team, but improve your overall output as well.
Impact
Our collaboration delivered significant results: • Generated 50k+ organic impressions in 2 months from the new landing pages, effectively piggybacking off the high-volume traffic of the targeted competitors • Established a solid sales enablement foundation, empowering the sales and success teams to close more deals and train new team members faster • Created internal conviction around product marketing, leading to the hiring of a full-time Head of Product Marketing These efforts significantly boosted Owner's brand awareness and operational efficiency.
Tools used
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case studies
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Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM
Don't spend more time trying to "drive growth".
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Get my personal playbooks and tactics
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom