Soulloop

Soulloop

Soulloop

Soulloop

Soulloop

Soulloop

soulloop-logo

Soulloop

Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

soulloop-logo

Soulloop

Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

soulloop-logo

Soulloop

Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

soulloop-logo

Soulloop

Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Bootstrapped

Company stage

Bootstrapped

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Bootstrapped

Company stage

Bootstrapped

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Bootstrapped

Company stage

Bootstrapped

Team size

11-50

Engagement

11-50

Collaboration

11-50

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

Fractional

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

How Soulloop 2X Paid Subscribers and 3X WAUs with a Growth Strategy Overhaul

soulloop-logo

Soulloop

soulloop-app-store
Founded

2019, London 🇬🇧

Company type

Consumer

Industry

Wellness

Company stage

Bootstrapped

Team size

11-50

Engagement

Fractional

Collaboration

12+ months

Overview

Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.

Scope

To revamp Soulloop's growth engine, I collaborated closely with the founding team to: • Track key acquisition, retention, and monetization events via Segment, June.so, UXCam, and Revenue Cat • Conduct customer research interviews and surveys to inform the product roadmap • Re-design information architecture and translate it into a new UX/UI • Hire a product designer to revamp the in-app UX/UI from the ground up • Set up Braze end-to-end lifecycle marketing campaigns across push notifications and emails in both English and Portuguese — writing copy for each campaign • Hire a performance marketer for Meta and Google campaigns, plus ASO listing • Develop a gamification strategy to boost engagement and retention • Contribute to short-form content strategy for Instagram and TikTok • Source influencers for ongoing app promotion campaigns via Passionfroot • Contributed to a strategic partnership across IRL events and PR with the Chopra Foundation These efforts significantly enhanced Soulloop's user experience and growth strategy.

Tools used
braze
june
figma
revenue-cat
segment

Impact

Thanks to the growth strategy overhaul, Soulloop managed to double their growth, as measured by these remarkable improvements: • 200%+ growth in paid subscribers • Consistent 40% boost in activation rate • 5x growth in 30-day retention • 3x growth in Weekly Active Users These enhancements significantly elevated Soulloop's user engagement and subscription metrics.

soulloop-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom