recast-logo

Recast

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

recast-logo

Recast

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

recast-logo

Recast

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

recast-logo

Recast

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

Operator

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

recast-logo

Recast

recast-ai-cover
Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Tools used
passionfroot
product-hunt
tik-tok

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

recast-ai-work

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom