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Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

Tools used

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

Tools used

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

Tools used

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

Tools used

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

Operator

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope

Scope

To boost brand visibility and user acquisition, I have worked directly with the founding team to: • Devise an end-to-end Product Hunt launch campaign to bolster brand awareness • Partner with Ryan Hoover — Founder of Product Hunt — as a Top Hunter for the Product Hunt launch • Build a robust UGC program across TikTok, X, and Instagram to acquire users • Create a solid presence for Recast on AI tools directories • Create a programmatic SEO strategy to automate and scale organic user acquisition

Impact

These initiatives significantly enhanced their brand presence and accelerated user growth. • Recast achieved #1 Product of the Day and #2 Product of the Week on Product Hunt, significantly boosting signups. • Multiple AI newsletters featured our launch organically, scaling attention and reach. • The UGC program acquired 15,000+ new signups in less than 3 months. These efforts marked a successful expansion in their user base, driving medium-term growth.

Tools used

How Recast Launched as #1 Product of the Day and Generated 15,000 Signups with UGC

Recast

Website

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Operator

Collaboration

3-6 months

Overview

Recast is a pioneering AI-powered app that empowers consumers to convert any written content — think blog posts, research papers, or long-form ebooks — into a podcast-like audio experience. With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market. When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round. They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Project scope