Orion Money

Orion Money

Orion Money

Orion Money

Orion Money

Orion Money

orion-money-logo

Orion Money

Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

orion-money-logo

Orion Money

Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

orion-money-logo

Orion Money

Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

orion-money-logo

Orion Money

Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

Seed

Company stage

Seed

Team size

1-10

Engagement

1-10

Collaboration

1-10

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

Fractional

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

How Orion Money Generated $16M in Revenue with Content and NFT Partnerships

orion-money-logo

Orion Money

orion-money-cover
Founded

2021, Miami 🇺🇸

Company type

Web3

Industry

DeFi

Company stage

Seed

Team size

1-10

Engagement

Fractional

Collaboration

6-12 months

Overview

Orion Money was a DeFi platform revolutionizing stablecoin savings by offering cross-chain integration and high-yield opportunities. With backing from prominent investors like Delphi Digital and Terraform Labs, Orion Money provided tools like Orion Saver, Orion Yield & Insurance, and Orion Pay to maximize returns on stablecoin deposits. During the '21-'22 crypto bull market, they were experiencing hypergrowth and approached me to take over their marketing function to scale revenue through content and community.

Scope

During our collaboration, I led and owned the Orion Money marketing function together with the founding team, focusing on acquisition, engagement, and retention. Key achievements include: • Created and hosted comprehensive technical docs and FAQs on Intercom • Distributed technical docs via Intercom chatbots • Implemented Segment for capturing critical analytics events across the user lifecycle • Set up Intercom product tours to boost new user education and activation • Managed the Medium blog, publishing roadmap updates and community announcements • Ran the X account (formerly Twitter) with short-form content and Spaces AMAs We've also pioneered a partnership program with NFT communities, integrating Orion Money’s brand into Terra’s renowned NFT collections. We managed to embed Orion Money's brand identity in multiple traits of renowned NFT collections of the Terra community. This collaboration resulted in a new playbook for partnerships and significant growth in user engagement (check my newsletter or get in touch to get the playbook slides deck).

vol-pigrukh-orion-money
Vol Pigrukh
Founder & CEO, Orion Money

Matteo combines his deep knowledge of growth marketing with a lightning speed of execution, a high bar of quality, and a compassionate attitude. Thanks to Matteo’s work, we now have clear marketing messaging that resonates with our users, a more accurate understanding of our user behavior thanks to in-app surveys and product analytics, and a more engaged Twitter community.

Tools used
x
segment
intercom

Impact

Our initiatives scaled revenue for Orion Money: • Grew Orion's community to 150k followers across X, Telegram, Medium, and newsletter. • Reduced support queries by 30%, enhancing user activation and engagement. • Generated $16M in revenue through the NFT partnership playbook, significantly scaling TVL on the platform. Unfortunately, two weeks after reaching these milestones, the Terra ecosystem collapsed during the 2022 crypto bubble burst, leading to Orion Money’s shutdown.

orion-money-work

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Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM today

Don't spend more time trying to "drive growth".

Let's work on your GTM.

Don't spend more time trying
to "drive growth".

Let's work on your GTM

Don't spend more time trying to "drive growth".

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

© 2023 Genesis Growth Ltd.
All rights reserved.

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom

Product and Growth Marketing
for early- and growth-stage startups

39 London Road, Essex,
SS7 2QL, United Kingdom