Overview

This is a strategic playbook for launching on Product Hunt, aiming for the #1 Product of the Day spot.

I’ve used this guide to launch 3 products on Product Hunt and reached #1 Product of the Day every time.

• July 2021, Qatalog: #1 of the Day, #4 of the Week

• August 2023, Recast: #1 of the Day, #2 of the Week

• Dec 2023, FuseBase: #1 of the Week, #1 of the Month, Golden Kitty Award Winner

Who is it for

This guide is designed for product managers, product marketing, growth teams, founders, and entrepreneurs seeking to maximize the reach of their Product Hunt launch.

Goals

Product Hunt launches are great for:

• Driving organic traffic and signups on launch day

• Gather community feedback from early adopters to inform the product roadmap

• Being picked up by newsletters and PR outlets for coverage and backlinks

• Build a long-term SEO high-quality backlink of organic traffic

What it's covered

This artifact strives to give you all the tools you need to operate your Product Hunt launch, and it’s split into three parts:

Gather your key strategy assets

• Set your goals

• Find your Top Hunter — a notable Product Hunt member who’ll vouch for you

• Set your launch date

• Gather email lists — customers, investors, friends and family, collaborators

Create your Product Hunt profile

• Copy assets

• Creative design assets

• Technical assets

Create distribution assets ahead of and for launch day

• Emails, social, and community messaging

• Timetable for the team to manage launch day

Create distribution assets for post-launch day to keep momentum

• Product Hunt newsletter

• Sponsored newsletters and creators

• Niche PR promotion

• Advertising strategies

If navigating your Product Hunt launch feels daunting, let's work on it together.

Book a call with me to get advice and implement your launch and get to #1 Product of the Day.